The 10 Best Preppers on Instagram
Instagram has stood the test of time, with everyone and their mother sharing photos, reels, and stories since 2010. This includes preppers, who have been having a moment lately. Prepping is a broad topic, and some Instagram creators go above and beyond to find interesting angles to share. It’s not all for preppers by preppers- the best Instagram prepping accounts teach the importance of preparedness to the masses.
This group of high-quality creators highlights how prepping can be approached from many different angles to appeal to a wide range of people. If you are looking to refresh what shows up in your Instagram home feed with sound prepping advice, start following these accounts to stay up-to-date with the top preppers on Instagram.
Contents (Jump to a Section)
Our latest update made the follower counts accurate and adjusted the rankings accordingly for the top 2026 Instagram Preppers list.
What is an Instagram Prepper?
Instagram Preppers are preppers sharing content about their prepping lifestyle, survival tips, or providing preparedness commentary. Prepping is a broad topic, so for the sake of this Top 10, we had to exclude prepping-adjacent creators, such as exclusive homesteading, firearm, wilderness survival, and food preservation accounts. If you are looking for more information on what prepping is as a whole, check out our introduction: What is Prepping and What is a Prepper?
We also focused on preppers as people, rather than accounts. Many accounts post memes, tips, and graphics with voiceovers that have huge followings. These accounts aren’t completely useless, but we’re much more interested in the preppers using Instagram to teach the community and share their preparedness steps.
Top 10 Preppers on Instagram
We discuss our ranking criteria further below, but it heavily relies on follower count. It is then influenced by how on-topic they are, the information they present, and their approach/entertainment level.
This helps us distill down the huge number of preppers out there who are posting quality content to the top 10 in ranked order:
The Tech Prepper
Rank = 10, Previous = NA
| Area | Count/Score |
|---|---|
| Followers | 31.8K (⇧) |
| Topics | 6 |
| Information | 9 |
| Approach | 6 |
Gaston Gonzalez has been uploading videos since the COVID lockdown in March 2020, but primarily on YouTube. His picturesque posts and informative reels can help tackle one of the most information-intensive preps of all: communications.
Even though his whopping 165K followers still haven’t pushed him into the top 10 YouTube Preppers list (which is a very prepper-friendly format), he is also showing some success cracking into our Instagram top 10. If you want to learn anything about radios remotely, you should give him a follow.
This Prepared Life
Rank = 9, Previous = 7
| Area | Count/Score |
|---|---|
| Followers | 199K (⇩3K) |
| Topics | 4 |
| Information | 8 |
| Approach | 6 |
Allison has an enormous following, sharing excellent information on long-term food storage, homesteading, and food preservation techniques. Although her account was started in 2020, she has decades of experience, and it shows in her thorough posts, reels, and stories.
Our ranking algorithm dinged her pretty hard in the prepping topic area since it could be argued that she is a homesteading/recipe creator, rather than general preparedness. While she does lean heavily into pantry preparedness, we appreciate that she sticks to topics she’s comfortable with and knowledgeable about. Our scores aren’t meant to be a critique, but are a framework to help highlight accounts that cover preparedness as a whole.
theemergencyexpert
Rank = 8, Previous = 8
| Area | Count/Score |
|---|---|
| Followers | 51.6K (⇩1K) |
| Topics | 8 |
| Information | 9 |
| Approach | 6 |
Chris Robin leverages his military experience to share pointed preparedness tips that address a wide range of threats. Whether he’s on a ruck with his GHB or posting from the front seat of his vehicle, he’s sharing a nugget of practical prepping advice anyone can use. Chris has had his account going since 2016 and was recently verified in 2024.
Despite his extensive combat training, he advocates the importance of practical preparedness above firearms. This is refreshing since it can be easy for a creator to slide into the ‘guns fix everything’ approach to increase their follower count.
Rogue Preparedness
Rank = 7, Previous = 6
| Area | Count/Score |
|---|---|
| Followers | 31.1K (⇧200) |
| Topic | 10 |
| Information | 10 |
| Approach | 8 |
Morgan has been bumped up the list considerably by our revamped ranking calculation, boosted by her supreme dedication to the topic of prepping, finding new and interesting angles for over a decade now. Rogue Preparedness isn’t just an Instagram account, though- Morgan has a larger following on her prepping YouTube channel and is successful with long-form videos.
It is impressive that she has been able to build both platforms, since YouTube and Instagram are very different, not just in video length, but in algorithm and audience too. When she’s not putting out content, she’s spending time being a mom and tending to her growing family.
preppingforeverything
Rank = 6, Previous = 5
| Area | Count/Score |
|---|---|
| Followers | 271K (⇩7K) |
| Topic | 5 |
| Information | 8 |
| Approach | 7 |
Emily from across the pond (the Highlands of Scotland) has been amassing a huge following, sharing her homesteading and prepping journey. She’s been at it since 2022 and was verified in late 2024. She shares a ton of content that spans between prepping and homesteading, including food preservation and gardening.
She also gives us a sneak peek into her life with her husband, dogs, and newborn. While it’s not always topical to preparedness, it is endearing and rounds out her channel well. Besides Instagram, she also runs a prepping podcast where she’s been sharing her thoughts and giving great practical prepping advice.
Emily is a self-proclaimed antithesis to the gun-toting ex-military preppers with ‘stored beans’, and proudly shares her own brand of self-reliance, closer resembling homesteading.
Prepper Press
Rank = 5, Previous = HM
| Area | Count/Score |
|---|---|
| Followers | 262K (⇧97K) |
| Topics | 8 |
| Information | 6 |
| Approach | 4 |
Derrick James is an OG prepper, especially when it comes to online content. He started one of the first prepper blogs in 2007 called SHTF Blog, and has had his YouTube channel active since 2011.
What’s caught our eye is his recent astronomic rise in vertical-format videos on all social platforms. He has authority, which he has earned in his long public-prepper run, that translates well in the bite-sized clips tailored for social media. He doesn’t share doom and gloom or promote ‘predictive prepping’, despite coming from a SHTF and Doomsday-laden background.
We’re followers, and we’re interested to see how high he can climb on this list because it’s obvious that he’s not done.
MuthaPrepper
Rank = 4, Previous = 3
| Rank Area | Count/Score |
|---|---|
| Followers | 144K (⇩3K) |
| Topic | 9 |
| Information | 10 |
| Approach | 9 |
If we were still giving out editor picks, Des would earn it. If she simply had more followers, she would easily be at the top of this list. Her content is top-notch – personable yet extremely informative.
Since 2016, she has been covering preparedness basics while extending into many prepping-adjacent hobbies, including food preservation, shooting, EDC, and Jiu-Jitsu. She encourages community interaction, answers questions, and consistently posts worthwhile content. Des is a modern prepping mom who gets it all done in her checkerboard Vans.
Rob Benson
Rank = 3, Previous = 4
| Area | Count/Score |
|---|---|
| Followers | 395K (⇧40K) |
| Topic | 7 |
| Information | 6 |
| Approach | 5 |
Rob Benson first blew up on TikTok around COVID. His thoughts on the topic during a time when information was trying to be managed ended up in several bans from the platform. Now he avoids the topic and steadily grows his following by promoting general preparedness. Besides the occasional product plug or dinner pic, he does an exceptional job of talking on a wide range of prepping topics.
His account is relatively old since it was created in 2012. He’s racked up thousands of posts, reels, and stories since and became verified in 2023.
The ‘talking head’ type of approach can get old after a while, and it would be nice to see him out and about more since he has a beautiful cabin and some pristine land. Still, he’s earned a huge following with his current format that probably works well with his lifestyle since he does have a family to spend time with.
tactical.belle
Rank = 2, Previous = 2
| Area | Count/Score |
|---|---|
| Followers | 418K (⇧80K) |
| Topic | 8 |
| Information | 6 |
| Approach | 4 |
Despite her handle being ‘tactical,’ Belle manages to stay on topic with most of her posts directly related to prepping or survival. She covers amateur radio, gas masks, land nav, and shooting. She also gives great survival tips while out and about, enjoying the outdoors with her husband and dog.
Many of her thumbnails feature her from the back, so the framing of her clips can’t be hurting her reach and follower count. She does have quite a few product features as well, further demonstrating her marketing prowess. When she is pitching products, it can get a bit commercialized, so we’d like to see those mixed in a little more naturally with her survival tips.
Housewife Prepper
Rank = 1, Previous = 1
| Area | Count/Score |
|---|---|
| Followers | 634K (⇧69K) |
| Topics | 8 |
| Information | 7 |
| Approach | 5 |
She doesn’t get on camera that much but has been racking up quite a following. Most of her posts with people in them are of her husband assembling, sorting, and generally doing all the grunt work associated with prepping.
She’s only been posting since December 2019, and you can see her entire preparedness journey through her Instagram posts, reels, and daily stories. She mostly stays on topic, has solid information with only a few ads, and is typically entertaining.
Honorable Mention Creators
With over 2.4 billion active users, there are plenty of people who can make their mark spreading preparedness. Limiting the list to just 10 isn’t going to help the smaller accounts make their mark, so here are some honorable mentions that either didn’t have the follower count to make the cut or didn’t quite hit the score we were looking for when it came to staying on topic, information quality, and entertainment value.
- Prepperswifelife – 70.0K followers – Her last post was January 1, 2024, which is why she fell off this list and shrunk her following count.
- Humble Prepping – 69.3K followers – Post infrequency is the Achilles heel that has him falling out of our top 10 list this year.
- Casual Preppers Podcast – 36.5K followers – Best known for their prepping podcast series, their Instagram continues to grow each year as well.
- Canadian Prepper – 37.7K followers – Nate’s personal account for his 1M+ follower prepping YouTube channel.
- The Angry Prepper – 22.7K followers – Urban prepping, wilderness survival, with a few rants in between.
- City Prepping – 20.0K followers – Another big YouTube crossover shares personal updates.
- The Urban Prepper – 12.8K followers – Cliff (from YouTube) shares a lot of memes and returned to YouTube in 2025 after a long hiatus.
Although we track dozens in our ranking spreadsheet, it’s likely that we missed a few accounts- maybe even one of your favorites. If you know of an account that we should add to our spreadsheet for our annual review, let us know in the comments.
Keep in mind that we are looking for prepping-focused (not adjacent) creators, not AI, Pinterest tips, memes, etc.
TruePrepper’s Instagram
Although we have an Instagram page, we’re nowhere near the caliber of content the top 10 (or the honorable mention) put out. Still, we appreciate it when people follow along.
How We Ranked Accounts
In the past, we’ve ranked our top 10 lists solely by subscribers, followers, or view metrics. Since then, we’ve had a slew of requests asking us to weigh in on the best Instagram preppers beyond just the editor’s pick. We agree- the most followers and views don’t always point to the best account for a wide range of preppers to enjoy.
This is why we developed a unique ranking system that considers more than just follower count. Followers are still the heaviest weight- hundreds of thousands of followers don’t just show up for no reason at all. We also added some subjective areas based on the content that the creators have made.
Here is our breakdown:
- Follower Rank (50% weight) – We take the maximum followers from the list and rank an account 1-10 on a linear scale proportional to the most followers.
- Topics Rank (25% weight) – Accounts that stay on topic with an approach to broad preparedness rank higher.
- Information Rank (20% weight) – Accuracy and quality of information presented. Any conjecture will make the account score lower.
- Approach Rank (5% weight) – The most subjective area is how entertaining an account is in its presentation and approach.
If you have any issues with our ranking system, give us some constructive criticism in the comments. We like to be transparent, not just with our survival gear reviews, but also with any ranking system we have as well.
The Final Word
While social media certainly has its drawbacks, it can also be a useful tool as long as you tell the app what you want to see. Instagram does a pretty good job of showing the accounts I follow regularly on the Home screen, letting me keep up on preparedness trends and prepping topics related to current events. Follow some quality prepping accounts, and it’ll improve your feed too.
Here are some other entertainment/informational options worth considering:
- The 10 Best Prepper YouTube Channels
- 100 Survival Movies Preppers Should Watch
- Bug Out Bag List | 44 Essentials
If you have any favorite accounts that we may have missed or chose not to rank, weigh in below in the comment section. We’ll always take the time to review it before our next roundup and see where it stacks up.
See more of our expert-written guides, resources, and reviews in your search results – add TruePrepper as a preferred source.
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I appreciate the balanced perspective you’ve presented here. It’s rare to find such thorough coverage of this subject without bias. You’ve given me some interesting points to think about.